The goal of a real estate agent is to facilitate the buying or selling of property, while protecting the interests and confidential information of the customer. Many times this goal gets clouded and detracted, due to larger real estate agencies that do not have a grasp on the local community and have to look out for other interests such as stockholders, board members, and other stakeholders.
An independent, local real estate company has access to hundreds of creative options that can be combined into the ideal format for the customer. The customer also benefits from the fact that an independent agent is not limited to a particular company or financial institution but, instead, maintains a solid working relationship with a broad range of companies to better serve the unique needs of each customer.
A property transaction is a major decision. When choosing a real estate firm, it is important to not only choose one that has local offices, but one that is native to the area. Below are 10 reasons why you should consider an independent, local brokerage company when buying or selling a home.
A property transaction is a major decision. When choosing a real estate firm, it is important to not only choose one that has local offices, but one that is native to the area. Below are 10 reasons why you should consider an independent, local brokerage company when buying or selling a home.
- They have the customer service of a small business, helping you buy or sell as quickly and painlessly as possible.
- Local agencies have access to recent market data, making it possible for them to advise you on realistic pricing based upon comparable homes in your area.
- Your local, independent real estate agent can successfully negotiate for you by presenting creative offers that are limited with larger brokerage firms, ensuring a deal with your best interests in mind.
- A local real estate agent will minimize the chaos by coordinating and hosting your showings or viewings.
- Local real estate agents have connections that enable them to provide you, as a buyer, with insider information like new listings not yet on the MLS, and negotiation tactics based upon the seller’s situation. If you are the seller, your agent will use network leveraging to aggressively market your property to other local agents.
- Local agents understand local marketing. From photos, slides, and videos to staging and media marketing to screening customers, your agent knows how best to showcase your property to the proper market.
- Your local real estate agent will help you with inspections. Deciphering the inspection report and determining what needs fixed before closing and what can be negotiated are all within the expertise of your agent.
- A local real estate agent can recommend reputable professionals in your area (inspectors, lawyers, movers, contractors and more) to handle necessary issues.
- Local agencies have the heart of a teacher. Agents will walk you through the closing process, explaining each document, easing the process.
- Your local real estate agent will help you keep things in perspective and remain objective to enable you to make the best deal possible.